A landing page built to turn launch and campaign traffic into sign-ups

• ·You’re launching a product, opening a waitlist or starting a paid campaign, and there’s a date on the calendar.
• ·Right now the traffic goes to your home page, or to a page that tries to say everything about the company.
• ·Or the first version lives in a page builder, and it’s slow on phones, hard to change, or both.
• ·You may have a design file, a brand and some copy, or only a clear idea of the offer and a few pages you like.

Landing pages that underperform tend to share the same few flaws: the headline talks about the company instead of the reader’s problem, the page offers three different next steps, and the proof is buried or missing.

The rest goes wrong where a desktop preview can’t show it: a heavy video at the top on mobile data, text that jumps when the font loads, a form that fails without telling anyone, tracking that fires twice or never.

On paid traffic you pay for each click whether the visitor signs up or not, so a weak page raises the cost of every lead the campaign brings.

A launch happens once. If the page isn’t ready or the form breaks on launch day, that attention doesn’t come back at the same price.

Without clean tracking you can’t tell whether the ad, the audience or the page is the problem, and every next decision is a guess.

• ·Visitors understand what you offer and what to do next within the first screen.
• ·Sign-ups, booked calls and purchases arrive where your team works, and you can see which campaign sent each one.
• ·You can change the headline, test a new offer or add a language without rebuilding the page.

1. 01Page structure and copy: headline, sections in order, proof and calls to action, drafted with you or sharpened from what you have.
2. 02The page, designed and built, responsive from small phones to wide screens, live on your domain.
3. 03Forms connected to where you want the leads (email, CRM, spreadsheet or WhatsApp), with spam protection.
4. 04Tracking for sign-ups and sales in your analytics and ad accounts, set up so it doesn’t slow the page.
5. 05Search basics done: titles, descriptions, share images, and a separate address per language if you sell in more than one.
6. 06A speed report for mobile and desktop at handover.
7. 07A way to edit text and images yourself, with a short guide.

1. Step 1: 01

   Short

   Offer and goal

   What the page must achieve, who it speaks to, the offer and the one action. I ask the questions your visitors will have.

2. Step 2: 02

   Before any design

   Structure and copy

   The sections in order, with the headline and the main arguments, agreed in writing before anything gets designed.

3. Step 3: 03

   Most of the project

   Design and build

   Built from your design or from a direction we agree on, with a preview link you can open on your own phone as it takes shape.

4. Step 4: 04

   Short

   Launch

   Domain, forms, tracking, a test sign-up from start to finish and a final pass on real phones.

5. Step 5: 05

   As agreed

   After launch

   Adjustments once real traffic shows where people drop off, and a handover with access and a short editing guide.

• ·The offer and the one action the page should drive: sign up, book a call, buy.
• ·Brand assets: logo, colors, fonts, photos or product screenshots.
• ·What you know about your customers: the questions they ask, the objections you hear, and why the ones who bought chose you.
• ·Access to the domain and to the accounts that receive leads and tracking.

Public pages you can open on your phone right now.

• Ludh (ludh.com.br)External site

  Landing page for Ludh, an AI assistant that drafts replies for doctors on WhatsApp and the web, with the doctor approving each one. I built it.

• arielton.comOn this site

  This site: fast on phones, English and Portuguese on separate addresses, and a contact button that opens an email with the brief already laid out.

How much does a landing page cost?

It depends on three things: whether the copy and brand exist, how many sections and languages the page needs, and what the form connects to. Send a short brief and I reply with a written proposal and a price for that scope before any work starts.

How fast can the page go live?

Mostly it depends on how ready the content is. With the offer, copy and brand in hand, a single page is a short project. Writing the copy from scratch or adding a second language adds time. Tell me your launch date and the proposal says whether it fits.

My site runs on WordPress, Shopify or Webflow. Does the landing page have to be separate?

It can live on your current domain, next to the site you already have. I usually build it on its own, which keeps it light, and serve it under a path or subdomain. If your team needs to edit it inside your platform, we settle that in the proposal before the build starts.

I already have a designer or a developer. What would you do?

Whatever is missing. With a designer, I build from their files and take care of structure, copy, speed, forms and tracking. With a developer, I can do the structure and copy and hand over the build, or build it and let them take over after launch.

What if the page doesn’t convert?

Nobody can promise a conversion rate before a page meets real traffic, and I won’t. I set up tracking that shows where visitors drop off, and we plan a round of changes after launch based on that data. The page and the data stay yours.